The campaign features the tagline "Thanks World, We'll Take It From Here." ...

David Beckham is ubiquitous in World Cup advertising, While a highly recognizable face for football in the U.S., it presents ...

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

Fans watching the 2026 World Cup opening match between Mexico and South Africa likely saw something they didn't expect in the middle of play: ads. A water break was taken about 25 minutes into the ...

A commercial for AI company Anthropic's chatbot Claude drew sharp criticism from viewers during Saturday's quarterfinal ...

On Fox networks, the average attention index for marketers is 121. On average, World Cup brands are performing 21% higher ...

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage among viewers.

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

World Cup venues must cover up all branding for companies that aren't FIFA sponsors, all the way down to the logos on the stadium seats. NPR's A Martinez speaks to marketing professor Andrew Rohm.

Premium advertising rates for the FIFA World Cup final have soared up to Rs 30 lakh for a 10-second spot, with broadcasters ...